Travellers will seek arts over adventure

Kate Kenward, Executive Director of AITO, The Specialist Travel Association says: “Culture, arts and history are proving to be our most popular search terms on AITO.com, ahead of walking, adventure and wildlife holidays, as more and more travellers are seeking new things to learn, experience and see on their holidays. With its rich history and fascinating sites, Italy is top of the search on destinations, followed by the United Kingdom, India and Greece.”

AITO features more than 1,200 cultural and arts holidays from its group of 120 travel specialists, which provide holidays with full financial protection combined with an ethical approach to travel.

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